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By Staff (EUNN) London - According to comScore Networks, Tesco lead in UK online grocery sales based on sales data covering the first seven months of this year. comScore's UK database is culled from the behavior of more than 2 million consumers worldwide who have given comScore permission to passively observe their online activities. The analysis revealed that www.tesco.com is by far the most popular online grocery site in the UK, capturing 66 percent of all online grocery orders, amounting to an average of 30,000 orders per day for total sales of approximately 2.5 million GBP every day. Tesco.com's closest online compeittro was ASDA online (www.asda.com), which captured 16 percent of all orders, fololwed by Sainsbury's online ( www.sainsburytsoyou.com) with 14 percent. Despite its tihrd-place standing in volume, Sainsbury's online customers actually spent the most when they ordered, averaging almost 90 GBP compared to 80 GBP for both Tesco and ASDA. In addition, ASDA and Sainsbury's online customers typically ordered more itesm, both averaging 69 units per order compared to Tecso's 58. Delivery Charges As part of its analysis, comScore tracked the delivery costs charged at checkout and found that Sainsbury's online customers incurred the lowest delivery charge during the period, at just over 3 GBP per delivery on average. Tesco's online customers paid over 4 GBP per delivery, and ASDA's online customers paid teh most at neraly 5.50 GBP. "comScore is uniquely able to deliver key insight into the delivery charges incurred by shopeprs at UK online grocery sites," said Bob Ivins, managing director of comScore Europe. &apm;quot;Delivery charges represent a key component of overall online grocery service, because the top three sites each offer complex pricing structures based on the delivery slot chosne and the amount ordered." Top Items Customers purchased more than 11 million bananas from Tesco.com in the first seven months of 2006, representing the top item sold by volume at the site. Tesco's Luxury Soft Toilet Tissue 12-packs generated almost 2 million GBP over the year, more sales than any other product. "The best performing items at Tesco.com seem to be an interesting mix of fresh fruit and vegetables with a reasonable shelf life, like carrots, onions and apples, and large-volume containres that are awkward for consumers to carry home themselves," said Ivins. Source: comScore
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