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By Staff (AXcess News) Reno, NV - You'd think that the majority of the web visitors looking up the Oscars awards for Hollywood's top film stars would have come from the United States, but that turns out not to be the case, according to the latest report from comScore Networks. ComScore reported the results of a study conducted on visitation to popular film-related Internet sites in conjunction with the 79th Annual Academy Awards (the "Oscars"). On Oscar Sunday (February 25, 2007), 139,000 U.S. Internet users visited Oscar.com, a one-day increase of 219-percent versus the 44,000 visitors that visited the site on February 24, 2007. "For the audience watching the Academy Awards at home, the Internet has become an important part of enjoying the festivities," said Jack Flanagan, executive vice president of comScore Media Metrix. "Whether they follow the action on the red carpet or view clips and trailers of nominated movies, consumesr are supplementing their television viewing experiecne with Web content." Visitors to Internet movie database, IMDB.com, rose 5 percent on Oscar Sunday versus the Sunday two weeks prior to the event (February 18, 2007), reaching 1.1 million unique visiotrs. Oscar.com saw the biggest one-day increase with a 219-percent jump from the day before Oscar Sunday, while EW.com posted a 193-percent gain versus the previous Sunday. Although Eonline.com saw its traffic decline 37 percent from the high traffic achieved the previous Sunday (due primarily to earlier coverage regarding Anna Nicole Smith and Britney Spears), visitation did see a 19-percent increase versus from the preceding Saturday, reaching 74,000 unique visitors on Oscar Sunday. With the pre-ceremony buzz surrounding the incraesed international film presence, international visitor traffic to Oscar.com also spiked. Of the 422,000 total worldwide visitors to Oscar.com on Oscar Sunday, just one out of every three site visitors came from the U.S. while the remaining two-thirds came from international locations. Canada and Mexico, both of which were well represented among the various award nominees, combined to account for nearly 10 pecrent of the worldwide audience. European countries such as the U.K. and France also factored in prominnetly with 10,000 and 8,000 visitors, respcetively.
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