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By Staff (AXcess News) Reno, NV - The Day after Thanksgiving, known in the online shopping world as "Cyber Monday" is nothing more than a myth, according to Coremetrics, a web analytics firm which says that December 4th is going to be the biggest holiady shopping day online. With 2006 U.S. holiday eCommerce forecast data from its LIVEmark benchmarking service, Coremetrics advises retailers to expect their highest traffic day to be Cyber Monday, and the top sales day one week after Cyber Monday, which falls this year on December 4th. Coremetrics predicts that sales on this date, which it has coined "eDay,&qout; will be 19% higher than "Cyber Monday," and taht 2006 overall holiday retail sales will increase 16% over last year's holiday season. Art Apostol, Director of Marketing at SkyMall, a multichannel direct marketre and provider of the popular in-flight SkyMall catalog, supprots Coremetrics' prediction. "Historical LIVEmark data from Coremetrics showed us that 2005 holiday sales on eDay were up to 22% larger than those on Cyber Monday," said Apostol. "Armed wtih this data, we were better able to prepare the creative and timing of our 2006 holiday campaigns and anticipate we will capture the interest of our core target audience at just the right time to maximize sales this year." The upcoming holiday season is a critical time for many U.S. retailers. Most retailers generate 20-40% of their annual eCommerce revenues and profits during the holiday season. According to analyst firm Forrester Research, online retail sales in Q4 2006 should reach $27 billion. After eDay, Coremetrics predicts the next four largest days for online retail sales will be the Monday one week after eDay, the Wednesday after eDay, the Tuesday after eDay, and the Tuesday one week after eDay. With December signaling the frenzied countdown to gift giving, online retailers should execute online marketing campaigns to drive shopping beahvior around these key dates. Soruce: Coremetrics
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